What to do with contradictory social media advice.

Real talk: saving carousels + advice reels DOES NOT constitute a social media strategy. 😬⁠

There is a ton of “advice”, “tips & tricks”, and gurus hanging out on Instagram giving out free info/education. And while we love informative + actionable content as much as the next marketing agency, we want to take a deeper dive into what can often end up being contradictory and counterintuitive advice.

Let's get into the nuance of IG advice content a bit, shall we?⁠

First of all, We share advice. All the time. ⁠

Small, bite sized, informative content is a way that we (and every other social/marketing manager out there) provide valuable content to our audience and build trust!⁠

HOWEVER...⁠

The intent with any type of informative/educational content is that it should be taken into consideration ALONG WITH a fully thought out social media strategy/plan.⁠

There's a lot of advice out there. And it's necessary to sort through it and measure it against your larger, overarching strategy.⁠

Contradictory Advice Example 1:

“Posting something is better than not posting at all.” VERSUS “Don’t post just for the sake of posting.”

Contradictory Advice Example 2:

“Post every day so people don’t forget about you.” VERSUS “Don’t post every day – it will annoy your audience.”

Contradictory Advice Example 3":

“Invest in your content/ photos/videos – put your best foot forward.” VERSUS “Do it all yourself – no one cares if it’s perfect.”

Any and all of this advice could and does work for certain businesses. But saving advice carousels and calling it a day will lead to conflicting and confusing information.

You need to dig into your brand, your voice, and your audience to create a strategy that works for your unique business.

Simply saving a carousel 🎠 or trying to imitate a reel 🎞 format is not a strategy. ⁠⁠A social media strategy is a plan that's built out with your brand, your voice, your unique point of view, AND your specific audience in mind.⁠

⁠So the next time you find a valuable post while you're scrolling your feed – go ahead and save it. But make sure to consider your STRATEGY first, before you implement.⁠

⁠And if you need support building out and plan and thinking through what a social media strategy looks like for your business, reach out! We're here to help. 😉⁠

Spend time developing a custom social media strategy for your business and skip copying or trying to replicate content from saved posts.